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Likewise, the Chinese preference in Italian style pizzas is for a good crust colour, but a crispy dough texture. The quality markers for this type of pizza are the type of olive oil and cheese used (parmesan, ricotta, etc).
N.B.: the Chinese have high standards for their pizza; as criteria for purchase include quality of topping (meat must be top-quality and generous, and vegetables brightly-coloured), as well as the price.
Innovation-wise, we have launched a pizza based on durian, as well as a salted egg yolk flavour pizza, both of which have had huge success.
A pizza may appear to be easy to produce, but don’t be fooled by appearances! The production of a good pizza requires a thorough mastery of all the factors involved, from the choice of ingredients to the act of purchase on the retail premises, not to mention the entire production and baking process.
The most critical steps involved are the dough manufacture, choice of topping ingredients and the appropriate baking: the minimum baking temperature and short baking time are key to a perfect finished product.
In a nutshell, the most important factors prompting the consumer to buy one particular pizza in preference to another are: brand, price, taste and attractive topping!
R&D, Feizi Hangzhou Chine
Bin Cheng, R&D Director Margerita Fuzhou Chine
