In Holland, you can find very different types of sandwich bread depending on the area. In the North, you'll meet whiter, softer and less baked bread while in the South the sandwich breads are more coloured and baked.

Our market is influenced by trends: people buy a bread because they grew up with it. Probably every Dutch child have already eaten once a cheese sandwich after school. Nowadays, it's sometimes also about a healthy diet, a lot of fibers and less salt. Consumers are willing to pay good money for it.

Another particularity is that you will always find gluten added to the fours in our breads. It's important that this kind of bread equals the volume of white bread.

A good sandwich bread has to have a soft, homogenous and dense crumb: we like to spread marmalade, peanut butter, chocolate sprinkles... so it is an important criteria.

Dinner is the main course in the Dutch culture. Lunch is more like a 'quick meal; which should be ready in approximately 30 minutes. Usually consumers prepare their sandwich at home for themselves and their children. The size of the slice is very important because it has to fit perfectly in their square lunch box.

Dutch people buy it most of the time sliced. They usually don't cut the bread themselves at home. They buy bread once or twice a week and generally take 2 or 3 breads at a time. So if they buy their sandwich bread on Monday, they expect it to still be fresh on Wednesday.

For good preservation of product texture, they place the bread in a plastic bag in which the crumb has to stay fresh and soft. That's the reason why we add improvers. We are very proud of our high quality sandwich bread!